Data-matching: what happens when firms join the dots about you?

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Offline Bugbatter

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You may not have heard of data matching, but I guarantee you’ve heard of the companies that do it. Data matching is where a company simply takes internally held data, matches it with publicly available data, analyses it and then uses it for the purpose of raising money, targeting people, or whatever the business goals are.

Microsoft MVP Consumer Security 2006-2016
Microsoft Windows Insider MVP 2016-