Newspaper industry asks FTC to investigate “deceptive” adblockers

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Offline Bugbatter

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Fearing that online publishers may be on the losing side of their battle with commercial adblockers, the newspaper publishing industry is now seeking relief from the US government.

The Newspaper Association of America (NAA), an industry group representing 2000 newspapers, filed a complaint with the US Federal Trade Commission (FTC) asking the consumer watchdog to investigate adblocker companies’ “deceptive” and “unlawful” practices.

The NAA is not alleging that adblockers themselves are illegal – rather, it says that adblocker companies make misleading claims about their products, a violation of the Federal Trade Commission Act.

Specifically, the NAA says in its complaint, adblocker companies mislead consumers by positioning their products as a way to block “bad ads” based on opaque rules for acceptable ads, when in fact adblocker companies like Adblock Plus allow some advertisements to be displayed if the advertiser pays Adblock Plus a fee.


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Offline Hoov

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Even if they win, someone will just make a list of newspapers with online articles that use ads to compile your information so it can sell it. Have they never heard of hosts files?

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