Kaspersky is a company that creates software to protect homes and businesses from viruses and internet threats and now they will also be making perfume.
The company is partnered with Scarlett London, a well-known fashion and lifestyle blogger based in the U.K. Together, they have created a dialogue around the importance of cybersecurity and just how devastating a cyberattack can be for those who are not properly protected.
Threat de Toilette, the perfume line, is supposed to serve as a symbolic, physical reminder that you need to protect yourself online. Kaspersky claims that the scents smell 'like fear,' not in actuality, but in an effort to make people aware of cybersecurity risks.http://mashable.com/2017/03/10/cybersecurity-perfume/#CDH1RMiQZOq3