Report: Microsoft will build ad blocking into future version of Microsoft Edge

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 Microsoft is working to build ad blocking into the “next” version of Microsoft Edge, according to a report.

Ed Bott, who sat in at a Microsoft Edge session at Microsoft’s Build conference here in San Francisco, snapped a photo of a slide presented by Microsoft executives. “Build ad blocking features into the browser” is “targeted for the next version” of the browser, version 4682811.

When and if it arrives, ad blocking inside Microsoft Edge would make it the second major browser to natively kill ads; Opera is testing a developer version of its browser that does the same thing. Other browsers have flirted with native ad blocking, including Samsung’s native Web browser for Android. Most of the remainder, including Apple’s Safari and Google Chrome, enable ad blocking through the use of plugins, which companies like Opera say is less effective than blocking them natively.

Continued:
http://www.pcworld.com/article/3049998/browsers/report-microsoft-will-build-ad-blocking-into-a-future-version-of-microsoft-edge.html

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