Author Topic: Facebook will tell advertisers when you visit their offline stores  (Read 468 times)

Offline Bugbatter

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Facebook has long tracked people’s movements across the web, even if you don’t have a Facebook account.

Now Facebook is rolling out a new service for retailers allowing them to connect their advertising campaigns on Facebook with your offline, flesh-and-blood movements when you shop in their brick-and-mortar stores.

By tracking your smartphone’s location with GPS and nearby Wi-Fi signals, combined with the ads you see, Facebook can tell retailers how many people who see their ads subsequently visit their stores.

https://nakedsecurity.sophos.com/2016/06/16/facebook-will-tell-advertisers-when-you-visit-their-offline-stores/

Microsoft MVP Consumer Security 2006-2016
Microsoft Windows Insider MVP 2016-


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