Facebook will tell advertisers when you visit their offline stores

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Offline Bugbatter

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Facebook has long tracked people’s movements across the web, even if you don’t have a Facebook account.

Now Facebook is rolling out a new service for retailers allowing them to connect their advertising campaigns on Facebook with your offline, flesh-and-blood movements when you shop in their brick-and-mortar stores.

By tracking your smartphone’s location with GPS and nearby Wi-Fi signals, combined with the ads you see, Facebook can tell retailers how many people who see their ads subsequently visit their stores.


Microsoft MVP Consumer Security 2006-2016
Microsoft Windows Insider MVP 2016-