Facebook Wonít Stop Experimenting on You. Itís Just Too Lucrative

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Offline Bugbatter

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"...Facebook has every reason to manipulate the News Feed to optimize for whatever user engagement metrics correspond to the best returns for advertisers, which in turn correspond to the best returns for Facebook. And it has every reason to use other experiments in an effort to improve other parts of its operation. This is the way so many online companies work."

Complete Article:
http://www.wired.com/2014/10/facebook-wont-stop-experimenting-just-lucrative/

Microsoft MVP Consumer Security 2006-2016
Microsoft Windows Insider MVP 2016-